Cannabis Billboards: The Next Frontier In Legal Weed Marketing

Drivers cruising alongside a serious Interstate freeway in Indiana have been apparently stunned, although some have been doubtless delighted, to see billboards promoting hashish dispensaries simply throughout the state line in Illinois, the place weed is totally authorized. 

What occurred: Terrabis, a Missouri-based cannabis company, opened a weed store in mid-June in Grayville, Illinois, a city about 10 miles from the Indiana border. Shortly after, the corporate positioned a billboard simply inside Indiana, seen alongside I-64, a main east–west freeway.   

Antonio DeRose, spokesperson for Terrabis, told local TV that there aren’t any legal guidelines on the books that strictly prohibit one of these promoting in Indiana so long as the hashish merchandise are authorized within the state the place they’re being bought.

“We didn’t have any authorized obstacles getting the billboard arrange in Indiana. I do know we’re not the primary dispensary to have a billboard in Indiana,” DeRose stated. “As a result of we’re the biggest dispensary in southeast Illinois, we did need to market the dispensary alongside I-64, as a result of it’s so closely trafficked and we see so many guests from out of state.”

Billboards And Hashish Promoting 

As a result of there’s no federal coverage, hashish promoting laws differ throughout the U.S., with some states prohibiting promoting altogether and others placing forth minimal documented laws. A examine carried out on the College at Buffalo discovered that among the many U.S. states that enable some type of hashish promoting, 74% explicitly prohibit concentrating on or interesting to minors and 68% prohibit making false or deceptive claims. Simply over half the states have restrictions on the place commercials might be positioned, and 42% have restrictions on constructing signage. 

In the meantime, Hoosiers Need Weed 

“Per week in the past, we reported that just about twice as many Indiana residents have been making purchases on the dispensary as Illinois residents,” De Rose stated.

Indiana Gov. Eric Holcomb (R) stated earlier this yr he wouldn’t signal any laws legalizing marijuana in Indiana till it’s decriminalized by the federal authorities. 

Need to hear extra about these attention-grabbing matters and way more? 

Be a part of us on the The Benzinga Cannabis Capital Conference in Chicago this Sept 27-28 for its seventeenth version. Get your tickets today earlier than costs improve and safe a spot on the epicenter of hashish funding and branding.

Picture: YouTube